One of the secrets to our success is that specialize in building websites that are not only attractive and engaging but are also technically optimized to achieve optimal search engine rankings on Google, Yahoo, and MSN. This skill set translates naturally into understanding how to refined your web presence for maximum search optimization.
- Over 70% of the Population is now online - Over 233 million people
- 92% of Internet users research products & businesses online
- 74% of consumers use the Internet to find a business versus 65% who use Yellow Pages
- 85% of surfers use search engines to find information. (Source: Georgia Institute of Technology)
- 50 percent of searchers never move past the first search results page and a following 30 percent make it to the third page (Penn State Study)
Search Engines have a lot of Internet to crawl (index). Today there are millions of web addresses. Because of the volume of web pages more and more of the responsibility to have a website indexed correctly rests on the Webmaster and Web Developer. If you do not have the skill or knowledge to format your content into organized indexes of your website content (data feeds), your site will most likely not be indexed correctly by the Search Engines. This is the most important starting point for Search Engine Optimization today.
Understanding how to feed data about your website to the Search Engines is one of the most important element’s of SmartAirMedia’s Search Engine optimization technology solution. SmartAirMedia will organize the data feeds sent to the Search Engines to showcase the content you want to feature on your site. Indexing every page of your website sounds intuitively correct, but more is not always better. Our goal is to have the most relevant and best content indexed so surfers can quickly and efficiently find what is most relevant to them and most important to you.
Search Engines no longer index all the pages on any website. Automated scanning of sites cannot take this approach and as a result have largely been abandoned. The crawl and index everything approach, the result is a chaotic mix of random content that is very difficult to wade through, Your job as marketing professionals has now been extended to making decisions about what content on your website you wish to showcase. There are just too many pages to index with out dated and low interest content.
The Search Engines also analyze popularity trends in the traffic going to and from your websites. This data is used to rank your search engine results higher or lower in the index. If your content is engaging and interesting, it will become more popular and your ranking will naturally increase. In other words, high quality, relevant content is an integral part of a solid Search Engine Optimization strategy.
Websites evolve and change over time. Often older content becomes stale and out dated. Rather than having a big website, it is sometimes better to have a smaller, focused, and relevant web destination. Search Engine Optimization starts with a thorough editing process with a clean up strategy. Websites are often bloated with content this reduces the chances that a page will grab the short attention spans of web traffic. It also reduces the chances that Search Engines will index relevant and current content.
Search Engine Optimization is a money losing enterprise if the final destination is not compelling, interesting, and engaging. The web traffic will arrive and then evaporate. All the time and effort you have invested in indexing your content correctly will become lost by traffic that does’t stick around.
Website content improvements can take many formats such as:
- Organization the content better
- Design improvements to make the pages more attractive and easier to scan
- Removing content that is old or no longer relevant
- Removing content that is not viewed by web visitors (looking at server statistics)
- Adding new content through looking at traffic patterns and search index search patterns for your site
- Adding video and animation elements for more compelling content
- Adapting the site to new Internet trends
- Reducing text volume
- Rewriting content that is viewed for very short amounts of time
- Adding headings and titles that are more informative and descriptive
The Internet of today is centered around video and we are now sitting squarely in the "YouTube Internet Era". Without video or audio content, your website will flounder and your company will miss the opportunity to leverage YouTube as a channel to promote your products and services.
SmartAirMedia has a video delivery platform for converting video automatically to any Internet and mobile device formats. Our servers generate a video index automatically and submits the video to the search engines. We even know how to stream video to mobile devices and detect which video formats to send to the mobile device for error-free viewing.
New search destinations such as MSN Video, Google Video, and Yahoo Video require special video data feeds to be submitted for error free, accurate, and complete indexing. SmartAirMedia prioritizes, organizes, and formats your video content with a combination of automated and manual content review steps. It is very important for you to have video content on your site because more and more surfers are spending dedicated time just searching for and viewing video content. More time is also being spent on mobile devices. Maintaining your audience means adding video and mobile Internet strategies.
For some examples of SmartAirMedia's mobile websites click here.
Many people are talking about Search Engine Optimization in a format that involves tricks, hacks, and work around to get yourself indexed more prominently in all the major search engines. This approach works in the short-term, but from a long-term perspective this will eventually lead to a dead-end.
Search Engines and indexing services regularly update their Indexing and Search Algorithms (the methods they use to index pages) to avoid cheating and manipulation. The main goal of any Search Engines is to index content based on popularity and relevance. Tricking or manipulating search engines usually defeats this purpose and eventually erodes the integrity and usefulness of the search engine. We believe your web content must be useful, interesting, and relevant to be with indexing in the first place.
Search Engine Optimization always starts with compelling and interesting content. Why would any company want to have poorly conceptualized and low quality content appear prominently in a search engine? This is an interesting question-- typically this is the case for spam or illicit material. This strategy never works for legitimate corporate or business customers. When a customer reaches your Internet destination, you then need to keep them there with interesting, compelling, relevant and useful content. You may succeed in getting the new traffic but if you cannot sustain interest then the user will be gone within 10 seconds. This can also hurt your integrity as a website and result in user’s never returning again. The power of the first impression is very relevant in this context.
SmartAirMedia begins by taking an inventory snap-shot of your existing content. Rarely does a site have it all right. With an accurate inventory of the entire site our team can take a step back and review the entire landscape to give your website the best chance possible when it is indexed by a Search Engine.
Automation is an important element of the process because it significantly increases the turn around time and productivity of the Search Engine Optimization process. Automation is never enough because there needs to be careful human involvement to make decisions about what should be indexed and how it should be indexed. The content management side of the equation is as important as the technology.
The implementation of the content edits and updates can be a challenging process because it requires the entire team to take a critical and objective look at the website content as a whole. Often content is missing, content may need deletion, and new content development will inevitably be required. We will recommend and guide you in the implementation process.
Community websites bring people together and keep people engaged for longer periods of time than typical web pages. The same is true of video. Many forward thinking companies such as H&M, Channel, MTV, and CocaCola leverage community sites to marketing and stay in contact with their customer’s. Customer’s opt-in and are exposed to more than just advertising with the ability to share and communicate with other like-minded customer’s. They even offer discounts and coupons for these community customers.
SmartAirMedia understands how to leverage community sites and integrate them into your overall web strategy.
SmartAirMedia’s Search Engine optimization relies on up-to-the-minute live website statistics. We leverage Google Analytics as well as our Open Source real-time site statistics technology. The problem with most website statistics is that you must wait for them. Website traffic is ongoing and immediate and your statistics should be the same. Looking at immediate web-trends allows optimization to become a daily process of refinement and adjustment.
