Delivering high quality Internet Radio requires a set of specialized skills and experience. There are several important technical issues that need to be understood and handled intelligently to produce a high quality and compelling Internet Radio:
- Optimizing audio compression for maximum performance and quality.
- Recording Internet Radio requires a specific production style and approach that guarantees a high quality audio that fits the digital medium.
- Professional equipment is needed-- including a high professional microphones, professional mixing board, and a high quality audio hardware encoder.
- Pre-production takes time and planning for high quality and professional results. Playlists are carefully assembled, station identification elements are recorded and produced, and dj commentary is scripted and digitized.
- Developing websites that deliver optimized audio to match the connection speed of the surfer-- this requires a solid understanding of server technology, browser coding, javascript, Flash, and advanced web content design.
A typical laptop or sound card with an integrated microphone or a webcam microphone is what most people use to capture Internet audio. As a result, sound is echoey and the quality of the sound is amateur at best.
Many of these issues are because of the lack of professional equipment, high quality professional microphones, and professional DJ software. SmartAirMedia has all the gear necessary for a high quality production possible.
Mobile devices often have more limited support for web content. Mobile content has to be reformatted before it reaches the device to achieve the best results possible. Each time a web browser or mobile device connects to content developed by SmartAirMedia, the device's capabilities are checked. The server determines the best content format for the device and delivers content that is optimized and formatted for optimal viewing.
- Mobile phone
- High Speed Internet
- Medium Speed Internet
- Mobile Smart phones
- Wi-Fi
Each of these scenarios requires different compression approaches. Sophisticated web page and server code is used by SmartAirMedia to analyze the connection speed and capabilities of the connecting device and adjust the content automatically for the best visual quality possible.
Designing Internet Radio content that has a clear and effective message is all about planning. We build a production plan and use professional writers. Radio playlist assembly is a process of planning each audio element before radio show broadcasting begins. Professionals know that the upfront planning will guarantee high quality results, save money, streamline editing, and improve the strength of the radio identity you communicate.
